‘I Wasn’t Able to Even Open My Eyes. That’s The Extent of the Swelling I Was’

Amanda Preisinger is nervous about her daughter’s impending 13th birthday party. Not for the typical reasons associated with a home packed of clamorous adolescent children, but since it’s the initial occasion she will reveal her new face to acquaintances and extended family. “Obviously I’m going to inform all guests as they come in, ‘For your information, this is not the way I appear,’” states the 30-year-old property agent from south Florida.

How she looks is, admittedly, a little surprising – her face swollen and unnaturally tightened, as though secured by industrial-grade tape. Her altered – and she’s eager to emphasize, temporary – appearance is the outcome of half a dozen cosmetic procedures, including an endoscopic mid-facelift, performed by a surgeon in Turkey’s Istanbul, last month. “My poor husband teared up when he viewed me for the first time because I wasn’t able to even unseal my eyes. That’s how swollen I was,” she tells me via video call from her house. “I needed to inform him: ‘Honey, I’m fine, I’m not in pain. I just look like someone attacked me.’”

Increasing Popularity of Early Facelifts

According to plastic surgeons, Preisinger is one of a growing number of individuals choosing to have a rhytidectomy in their 20s and 30s – well over a decade before typical surgeons’ usual candidate age of 40 to 60. (Though most surgeons are eager to highlight the industry edict of: “We treat heredity, not age.”) “I have individuals in their late twenties asking for facial lifts,” says London-based cosmetic surgeon Georgios Orfaniotis, a ex-NHS doctor who focuses on the head and neck. “It’s a very significant procedure, and I’m a somewhat worried when I observe people choosing it as a personal preference.”

Explaining the Rhytidectomy Surgery

A facelift, also known as a facelift, elevates the ligaments in the face that begin to droop as we grow older. “Human faces are built a little like layers of an onion,” explains based in Kent facial plastic surgeon Marc Pacifico. “Dermis and adipose on the surface, then a layer of connective tissue called the SMAS. Think of the SMAS as the soft tissue skeleton of the face. And that is what causes aging; that’s what loosens and sags and drags the dermis downward with it.”

You endanger operating on individuals that have deeper issues. It’s not advisable for an conscientious surgeon to follow

Previously reserved of affluent seniors, overuse of injectables – when overuse of injectable gels expands the face and causes laxity in the skin – alongside the common adoption of slimming medications, cut-price medical tourism, and the advancement of new, famous-figure-promoted surgical techniques are attracting a new kind of customer towards this major operation. Reports show an eight percent rise in facial lifts over the past 12 months in the UK; while a survey revealed that the percentage of youthful candidates is growing, with one-third of procedures now performed on patients aged 35-55.

“People are now requesting to appear as the optimal form of themselves and obviously the techniques are evolving,” comments Orfaniotis. Currently, the operation du jour is the comprehensive facial lift, a method evangelised by figures including reality TV star Kris Jenner, to fashion designer Marc Jacobs.

Deep Plane Technique

Where a conventional facelift entails elevating the SMAS, the comprehensive lift releases the facial ligaments underneath, allowing surgeons to reshape the face by repositioning the underlying layers, and avoiding the tight, stretched look sometimes wrought by more traditional techniques. “We avoid placing tension on the dermis because we’re targeting deeper, to the underlying structures,” explains prestigious London cosmetic doctor Rajiv Grover, who specialises in the advanced method. “It is the underlying layers that is adjusted. The dermis comes with it as a secondary element.” Lifting the whole facial structure as a single unit allows for a authentic-appearing and more durable outcome. It also means that the surgery is no longer being used for the primary goal of anti-ageing – or revitalization, as the cosmetic field terms it – but for “beautification” and facial restructuring, too. “We’re getting many inquiries from patients aged 28 to 35 for this purpose,” says Grover.

Individual Experience

Preisinger had never planned on getting a facelift – at least not at the thirty years old. But long-term using injectable gels in an effort at “symmetry correction” implied that by the time she reached her late 20s, she was “damaged”. “I didn’t do this because I desired to appear young,” she says. “I underwent it because the filler harmed my face. I wish I had never using it. If I didn’t have the injectable, I don’t believe I would be in this situation right now.”

If injectable substances completely disappear has historically been a point of contention in the aesthetics industry. “Research have indicated that not only do they rarely fully dissipate,” says Grover, “but they migrate and can obstruct lymphatic channels. One of the contributors to what we term ‘pillow face’ is additionally the reality that to some extent, the face becomes somewhat waterlogged because its ability to remove lymphatic fluid has been reduced.” Although studies into the area is early-stage, warnings on injectables’ potential impact on the lymphatic system have been released, and further research initiated. An esteemed face specialist, commenting anonymously, says he would never use injectables in a client because of the risks they present. “A lot of surgeons avoid discussing this, because the companies who make filler can be pretty aggressive.” He’s heard stories, he says, of cosmetic doctors being landed with legal actions after expressing worries.

Choice and Surgery

For Preisinger, after beginning using injectables, she felt as if she needed to continue replenishing it – especially as it began moving to other parts of her face. She was only twenty-eight when a local plastic surgeon in the state proposed that a face and neck lift could be what she needed to exit the cycle of treatments. After 24 months, she found herself choosing between a list of recommended hotels in Istanbul, sent to her by the patient coordinator at her doctor’s clinic.

Initially, Preisinger had scheduled an eyelid surgery – better known as blepharoplasty – but her surgeon advised her that a facelift was the correct option for the looseness she was experiencing in her face. She booked a brow lift, a cheek lift and a jawline surgery. The eve of her operation, one day after she’d arrived solo in the country, she opted to include a lip lift. “Subsequently the surgeon stated, ‘We’re going to elevate the lower eyelid puffiness.’ Then he said, ‘I think if we extract some cheek fat, it will contour your face.’ So I ended up including additional surgeries,” she says. She spent $22,000 (£16,500) for the half-day operation, including a three-day|

Tabitha Obrien
Tabitha Obrien

A digital strategist with over a decade of experience helping startups scale through innovative marketing and data-driven insights.

May 2026 Blog Roll